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Hasbro

Furby (2023 Reboot)

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Our Verdict: A fun nostalgic toy for Furby fans, but not a true AI companion. The 600+ responses and voice activation are entertaining, but interactions are scripted, not intelligent. Great as a gift for kids 6+.

The 2023 Furby marks the 25th anniversary of Hasbro’s iconic interactive toy. This fifth-generation reboot features a refreshed design with colourful fur, light-up ears, and five voice-activated play modes: Dance Party, Copy Cat, Tell My Fortune, Let’s Chill, and Lightshow.

With over 600 pre-programmed responses and the ability to react to petting, shaking, and feeding, it’s a charming interactive toy, but it is not AI-powered. Unlike some marketing might suggest, the 2023 Furby does not connect to the internet, has no app, and does not use generative AI. It’s a self-contained animatronic toy with scripted voice interactions.

Children's toy (ages 6+) Nostalgia/collector Gift Interactive play

Specifications

Type Animatronic interactive toy (NOT AI)
Battery 4x AA (not rechargeable)
Sensors Touch, tilt, voice activation
Play Modes 5 voice-activated modes
Responses 600+ phrases in 11 languages
Connectivity None — fully self-contained
Age Range 6+

Pros & Cons

A quick summary of where this model performs well and where it falls short.

Pros

  • Affordable nostalgia at $69.99
  • 600+ responses keep interactions varied
  • Five fun voice-activated play modes
  • No internet/app required — fully self-contained
  • Has an off switch (triple-tap forehead gem)

Cons

  • Not AI — interactions are scripted, not intelligent
  • No internet connectivity or app
  • Painted eyes (no LCD screen like older models)
  • Requires AA batteries (not rechargeable)

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